Without realising, whatever you read, wherever you are, every sign, menu, number plate and newspaper has a typeface. They are most likely being used in more than one form and have been around for decades. But who designed them and why?
Due to the higher availability of design software it is much easier for businesses and companies to design their logos and marketing images. Because of the importance of a brand, businesses have to ensure that their logos are easy to understand and recognise. The coherence of these logos and brands can depend on the typography chosen.
