The highly anticipated 2016 live action version of Suicide Squad received a mixed reception of love and hate. It is shocking that with a song such as Bohemian Rhapsody in the sound track the film managed to disappoint audiences. However the art styles used in the promotion and character introduction sequences were very aesthetically pleasing and a good marketing decision by referencing the original comics.
Particular alcoholic drinks have different connotations depending on their flavours and audiences. Cheap, fruity drinks are usually targeted towards younger people, possibly more specifically female. Older and expensive whisky or wine will be more appealing to more mature audiences. Their typography helps to reflect this.
In order to create a successful brand and image, the coherency of either the logo or typography must be maintained. Unfortunately some companies miss the mark with this with a poor design, making their typography confusing, illegible or not communicating the purpose of the brand.
In 3000BC before the alphabet we use today was created, in the times of the ancient Egyptians, carvings in stone is how they told their stories. Hieroglyphics.
Netflix is the new internet giant for film and tv show streaming, generating an operating profit of $2.6 billion in 2019, increasing every year from its establishment in 1999. As well as offering movies made by Hollywood giants, they also have started to create their own shows naming them ‘Netflix Originals’.
Why do different restaurants need different type faces to show what type of food they offer?
The typography used in books is dependant on an abundance of factors such as budget, genre and audience. But what are the key differences between books aimed for children versus adults?
In the movie industry, the advertisements seen on posters or the sides of buses all have strategic typography which subconsciously coaxes you to watch the movie, or at least understand its genre. Depending on the theme of the movie, the typeface, font and colours will have been altered to match.
